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SUMMIT BRANDS LAUNCHES NEW STOREFRONT POWERED BY ALICE.COM
Summit Brands Launches New Storefront Powered by Alice.com
Fort Wayne, IN — May 4, 2010
Summit Brands, a Fort Wayne–based manufacturer and marketer of specialty household cleaning products, today announced …
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today announced their new partnership with retail platform Alice.com. The new summitbrands.alice.com storefront enables Summit Brands to sell directly to consumers at a competitive price to traditional retailers, while featuring the convenience of online purchases and free shipments.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain and appliance cleaning problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care and Washer Magic.
"Selling online provides Summit Brands another avenue in our ongoing efforts to service our consumers," says Blake S. Parton, Associate Brand Manager at Summit Brands. "We are excited to work with Alice.com because the storefront gives us the opportunity to reach our customers directly."
Each Summit Brands product helps to rid contaminants that may cause rust and hard water stains on household surfaces, appliances, clothing and more. The company promises consumers quality products, great prices and fast deliveries, right to their doors, courtesy of the new online storefront.
For a list of Summit Brands products available at the new online storefront, please visit summitbrands.alice.com
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.
About Alice.com
Alice.com provides ecommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company's ecommerce platform allows CPG manufacturers to sell direct to a consumer online through a unique online service that provides always free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and headquartered in Middleton, Wisconsin.
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SUMMIT BRANDS LAUNCHES NEW CORPORATE, BRAND WEBSITES
As more people utilize the Internet to obtain product & company specific information, Summit Brands launches new corporate & brand websites.
Fort Wayne, IN — (July 11, 2010)
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today launched their newly enhanced web sites - which include unique sites for six of its brands. This expands Summit Brand's online presence, strengthens the company's digital marketing initiatives and provides platforms to build interactive environments for fans of the brands.
The new brand sites, designed and developed by Cincinnati, Ohio based HyperDrive Interactive, enable Summit Brands to deliver timely and relevant information about each of its brands to internet-users and share news regarding new products, partnerships and special offers. The new corporate site, also developed by HyperDrive Interactive, emphasizes the company's interaction with retailers, consumers and stakeholders.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain and appliance cleaning problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care and Washer Magic.
"We recognize that more people are getting their information online, and we are committed to providing them with relevant resources and helpful tips and fun content about our company and its brands," says Blake S. Parton, Associate Brand Manager at Summit Brands. "The new sites are user-friendly and will serve as powerful tools to augment our marketing efforts."
Visit the new corporate website at www.summitbrands.com. The brand sites remain under construction but will be available to visit soon: Super Iron Out (www.superironout.com), Dishwasher Magic (www.dishwashermagic.com), Disposer Care (www.disposercare.com), Washer Magic (www.washermagic.com) and Plink (www.plinkyoursink.com).
Whirlout, Drain Out, Rust Out, Lime Out, Glisten and Filter-Mate are also part of the Summit Brands family of brands.
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results. For more information about Summit Brands or our product line, please contact us at info@summitbrands.com or visit our website at www.summitbrands.com.
About HyperDrive Interactive
HyperDrive Interactive is a leading digital marketing agency focused on building brand fan communities and creating effective 1:1 communications. The HyperDrive approach starts with analyzing brand fans and brand conversations, then developing engagement strategies to acquire, retain, and grow direct customer relationships. Founded in 2001, HyperDrive has clients in consumer packaged goods, food brands, QSR restaurants, and music marketing.
For more information on HyperDrive Interactive visit www.hyperdrivei.com.
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SUMMIT BRANDS ANNOUNCES RENEWAL OF PARTNERSHIP WITH GE APPLIANCES®
Life is a whole lot better when your water is not as hard.
Fort Wayne, IN — (October 1, 2010)
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today announced their renewed partnership with appliance industry leader GE Appliances®. This partnership allows Summit Brands the opportunity to educate new and current GE Appliances consumers on how to properly clean and care for their water softener with the help of Summit Brand products.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning product that solve the toughest appliance cleaning and rust stain problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care, White Brite and Washer Magic.
GE Appliances & Lighting uses innovative technologies and ecomagination SM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver quality of life, convenience, protection and savings. GE Softeners help reduce scale buildup, making tubs, showers and sinks easy to clean. Towels washed in softened water use 1/3 less detergent and are 45% whiter than towels washed in non-softened water.GE softeners include GE SmartSoft™ technology which learns your water usage patterns to help ensure you have soft water when you need it. A bypass valve allows you to use non-softened water to wash cars or water lawns. GE SmartSoft technology also saves on salt, water and energy by using up to 60% less salt than conventional softeners and up to 35% less energy with its low-wattage transformer.
“You notice the difference using Super Iron Out with a GE Softener as preventative maintenance against hard water build-up. The water feels noticeably smooth and soft” says Blake S. Parton, Associate Brand Manager at Summit Brands. “We are excited to partner with GE, because we are equaled in our knowledge and commitment in solving the consumer’s issues that develop from hard water build-up.”
With this partnership consumers purchasing a new GE Softener are provided with knowledge concerning hard water issues such as rust, helpful tips on preventing and removing rust stains and coupons to Summit Brand products like Super Iron Out. Additional care and cleaning tips are available at both company websites.
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.
For more information about Summit Brands or our product line, please contact us at info@summitbrands.com or visit our website at www.summitbrands.com.
About GE Appliance & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial and residential use,. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands.
For more information about GE products, consumers may visit www.ge.com.
Summit Brands Acquisition of SeptoBac Brand from Willert Home Product Inc.
Summit Brands Acquisition of SeptoBac Brand from Willert Home Product Inc.
Fort Wayne, IN — (April 30, 2013)
Summit Brands (Fort Wayne, IN, USA) a manufacturer and marketer of specialty household cleaning products, announces that it has agreed to acquire SeptoBac® brand from Willert Home Products, Inc. (Saint Louis, MO, USA). This acquisition extends Summit Brands presence in the septic treatment and drain care category with two innovative specialty products; SeptoBac® Septic Tank Treatment and SeptoBac® 2in1Septic Tank Treatment & Bowl Cleaner.
SeptoBac® Septic Tank Treatment helps keep septic systems trouble free with an organic formula and natural ingredients, offered in pre-measured, no mess easy-to-use pouches packed with billions of specialized bacteria in every dose. These bacteria produce enzymes that digest both organic and difficult-to-degrade septic waste such as paper, wipes, cleaning and laundry chemicals, oils and grease. SeptoBac® special bacteria strains also have greater resistance to anti-bacterial soaps and cleaners which can reduce the number of regular bacteria in your septic tank. It is available in 4-pack and 8-pack cartons.
SeptoBac® 2in1Septic Tank Treatment & Bowl Cleaner is 100% biodegradable, dye-free and phosphate free. SeptoBac® 2in1 provides your septic system with millions of beneficial bacteria and also cleans and deodorizes the toilet bowl with every flush. Its highly specialized bacteria maintain their strength against anti-bacterial soaps and cleaners and continuously produce enzymes to digest both organic and difficult-to-degrade waste. SeptoBac® 2in1 keeps your septic working at peak efficiency while keeping your bowl sparkling clean. It is available in 355mL (12 fl. oz.)
Both SeptoBac® products are endorsed by the Environment Canada Program (ECP) and are EcoLogo® Certified. SeptoBac® is the convenient, continuous and effective way to keep septic systems trouble free.
"We are committed to providing consumers with specialty cleaning solutions and the acquisition of SeptoBac® further strengthens our position as a provider of high quality cleaning products," says Tony Cronk, Sr. Vice President of Marketing & Sales at Summit Brands. "These new products are innovative and receive high marks from consumers for solving their worrisome septic system treatment and toilet bowl cleaning needs."
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. Formerly Iron Out, Inc., the
company started with distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwestern United States and has since grown to national and global distribution. Summit Brands provides solutions on five platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high quality specialty cleaning products to fit the specific needs of consumers with guaranteed results.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain , laundry and appliance cleaning problems. Some of their top selling brands include Super Iron Out®, Dishwasher Magic®, White Brite®, Woolite® At- Home Dry Cleaner, Glisten®,Plink®, Disposer Care® and Washer Magic®.
For more information about Summit Brands or their product lines, please contact info@summitbrands.com or visit the website at www.summitbrands.com.
About Willert Home Products, Inc.
For more than 60 years, Willert Home Products has built its reputation for excellence delivering Quality, Reliability, Value, Flexibility, and Quick Delivery for our Customers.
Willert Home Products is a family owned and operated manufacturer of a variety of consumer products headquartered in St. Louis, Missouri. Our facilities in St. Louis and Kenova, West Virginia, have combined administrative and manufacturing space in excess of 700,000 square feet. Willert Home Products expanded internationally in 2005 with a distribution team in Mexico City, Mexico, and again in 2006 with a manufacturing and sales operation in Shanghai, China. Willert Home Products has the skills and capacity to both develop custom products, as well as quickly start production of a customer’s existing product line. With a strong investment in R&D, strict quality control, and modern facilities and equipment, our products meet both US and international standards. Our list of satisfied customers includes: Wal-Mart, Walgreens, Target, Albertsons, Family Dollar, Fred Meyer, Menards, Winn Dixie as well as other customers throughout Mexico and Asia. Our aim is to be your best partner in Manufacturing, Sales, and Private Label providing a full range of services from concept to market.
For more information about Willert Home Products, Inc. or to inquire on product lines, please contact Willert Home Products, Inc. at whp@willert.com or visit the website at www.willert.com.
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