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SUMMIT BRANDS LAUNCHES NEW STOREFRONT POWERED BY ALICE.COM
Summit Brands Launches New Storefront Powered by Alice.com
Fort Wayne, IN — May 4, 2010
Summit Brands, a Fort Wayne–based manufacturer and marketer of specialty household cleaning products, today announced …
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today announced their new partnership with retail platform Alice.com. The new summitbrands.alice.com storefront enables Summit Brands to sell directly to consumers at a competitive price to traditional retailers, while featuring the convenience of online purchases and free shipments.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain and appliance cleaning problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care and Washer Magic.
"Selling online provides Summit Brands another avenue in our ongoing efforts to service our consumers," says Blake S. Parton, Associate Brand Manager at Summit Brands. "We are excited to work with Alice.com because the storefront gives us the opportunity to reach our customers directly."
Each Summit Brands product helps to rid contaminants that may cause rust and hard water stains on household surfaces, appliances, clothing and more. The company promises consumers quality products, great prices and fast deliveries, right to their doors, courtesy of the new online storefront.
For a list of Summit Brands products available at the new online storefront, please visit summitbrands.alice.com
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.
About Alice.com
Alice.com provides ecommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company's ecommerce platform allows CPG manufacturers to sell direct to a consumer online through a unique online service that provides always free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and headquartered in Middleton, Wisconsin.
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SUMMIT BRANDS LAUNCHES NEW CORPORATE, BRAND WEBSITES
As more people utilize the Internet to obtain product & company specific information, Summit Brands launches new corporate & brand websites.
Fort Wayne, IN — (July 11, 2010)
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today launched their newly enhanced web sites - which include unique sites for six of its brands. This expands Summit Brand's online presence, strengthens the company's digital marketing initiatives and provides platforms to build interactive environments for fans of the brands.
The new brand sites, designed and developed by Cincinnati, Ohio based HyperDrive Interactive, enable Summit Brands to deliver timely and relevant information about each of its brands to internet-users and share news regarding new products, partnerships and special offers. The new corporate site, also developed by HyperDrive Interactive, emphasizes the company's interaction with retailers, consumers and stakeholders.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain and appliance cleaning problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care and Washer Magic.
"We recognize that more people are getting their information online, and we are committed to providing them with relevant resources and helpful tips and fun content about our company and its brands," says Blake S. Parton, Associate Brand Manager at Summit Brands. "The new sites are user-friendly and will serve as powerful tools to augment our marketing efforts."
Visit the new corporate website at www.summitbrands.com. The brand sites remain under construction but will be available to visit soon: Super Iron Out (www.superironout.com), Dishwasher Magic (www.dishwashermagic.com), Disposer Care (www.disposercare.com), Washer Magic (www.washermagic.com) and Plink (www.plinkyoursink.com).
Whirlout, Drain Out, Rust Out, Lime Out, Glisten and Filter-Mate are also part of the Summit Brands family of brands.
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results. For more information about Summit Brands or our product line, please contact us at info@summitbrands.com or visit our website at www.summitbrands.com.
About HyperDrive Interactive
HyperDrive Interactive is a leading digital marketing agency focused on building brand fan communities and creating effective 1:1 communications. The HyperDrive approach starts with analyzing brand fans and brand conversations, then developing engagement strategies to acquire, retain, and grow direct customer relationships. Founded in 2001, HyperDrive has clients in consumer packaged goods, food brands, QSR restaurants, and music marketing.
For more information on HyperDrive Interactive visit www.hyperdrivei.com.
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SUMMIT BRANDS ANNOUNCES RENEWAL OF PARTNERSHIP WITH GE APPLIANCES®
Life is a whole lot better when your water is not as hard.
Fort Wayne, IN — (October 1, 2010)
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, today announced their renewed partnership with appliance industry leader GE Appliances®. This partnership allows Summit Brands the opportunity to educate new and current GE Appliances consumers on how to properly clean and care for their water softener with the help of Summit Brand products.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning product that solve the toughest appliance cleaning and rust stain problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care, White Brite and Washer Magic.
GE Appliances & Lighting uses innovative technologies and ecomagination SM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver quality of life, convenience, protection and savings. GE Softeners help reduce scale buildup, making tubs, showers and sinks easy to clean. Towels washed in softened water use 1/3 less detergent and are 45% whiter than towels washed in non-softened water.GE softeners include GE SmartSoft™ technology which learns your water usage patterns to help ensure you have soft water when you need it. A bypass valve allows you to use non-softened water to wash cars or water lawns. GE SmartSoft technology also saves on salt, water and energy by using up to 60% less salt than conventional softeners and up to 35% less energy with its low-wattage transformer.
“You notice the difference using Super Iron Out with a GE Softener as preventative maintenance against hard water build-up. The water feels noticeably smooth and soft” says Blake S. Parton, Associate Brand Manager at Summit Brands. “We are excited to partner with GE, because we are equaled in our knowledge and commitment in solving the consumer’s issues that develop from hard water build-up.”
With this partnership consumers purchasing a new GE Softener are provided with knowledge concerning hard water issues such as rust, helpful tips on preventing and removing rust stains and coupons to Summit Brand products like Super Iron Out. Additional care and cleaning tips are available at both company websites.
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.
For more information about Summit Brands or our product line, please contact us at info@summitbrands.com or visit our website at www.summitbrands.com.
About GE Appliance & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial and residential use,. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands.
For more information about GE products, consumers may visit www.ge.com.